Are you planning to launch a B2B newsletter? That's great, but it raises a lot of questions. Usually, the first question to ask is whether this is a profitable project or will it just be a waste of time? Will it give you a new channel to Latest Mailing Database communicate with your audience, or will you just alienate them with what they perceive as spam? Getting into a new content marketing channel is a big commitment. This deserves careful consideration. The good news is that many have preceded you – there are plenty of B2B newsletters out there. It's not like jumping into a whole new social media platform. In some ways, this predictability is almost a downside with B2B newsletters.
Let's face it - they have a reputation for being boring, and many deserve it. But despite this rumor, most B2Bers who publish a newsletter have good things to Latest Mailing Database say about them. As you can see in the CMI/MarketingProfs graphs below, 81% of B2Bers already have a newsletter. 60% of them say they are effective. A 60% success rate might not be wildly successful, but newsletters even rank higher than blogs or infographics in terms of effectiveness. This suggests that they are worth trying. Before you try them, though, it's worth asking yourself a few tough questions. While newsletters can work, they also require a number of resources to make them work properly.
You will need content, design and marketing, of course. Then there are the issues of deliverability, getting subscribers, and proving at least some results. And it's not like you don't have other things to do. To help you move forward with confidence — or to push it back until you're ready — consider these five questions. Answering it now might get you better results later.1. Are you ready to lighten the sales pitch? Let's start with the most difficult problem: posting what you want to Latest Mailing Database talk about rather than posting what your audience really cares about. This is the central conflict of content marketing – and the secret to not being boring. If you want people to care about your newsletter, it should be interesting and useful to them . This means you cannot oversell.