The author of this article conducted a comparative analysis of the two major sneaker trading platforms, nice and poison, found the problems and put forward suggestions for improvement. Sneaker transactions, not just sneaker transactions. With the popularization of trend culture, such as "The Rap of China", "This is Hip-hop" and the recently popular "Trend Partner" all show that trend culture is no longer a niche, and it seems to have become a mainstream cultural trend. In the trend culture, sneakers are the most important part. Due to the popularity of the trend, the sneaker transaction developed from the expansion of the sneaker culture has become the most important part

of the current trend market. Moreover, the premium of sneakers has caused the phenomenon of all people selling, attracting more and more capital to enter the sneaker trading market, resulting in the psychedelic phenomenon of the shoe market such as the stock market. The popularity of the shoe market has also promoted the development of sneaker trading phone number list platforms. Nice and Poison APP are currently the two largest sneaker trading platforms in China. This article focuses on analyzing the product design concepts and interactive comparisons of the client terminals of the two platforms, and sorting out the profit models of the two platforms. and strategic development direction. In view of the problems in product design and development positioning of the two platforms,

suggestions for improvement are put forward, and the future development trend of the sneaker trading platform and how to improve the platform's risk response ability are analyzed and summarized. 1. Industry Overview 1. Industry development status From the perspective of market size, in recent years, the scale of China's sneaker trading market has continued to expand, resulting in an interesting phenomenon: "middle-aged people speculate in stocks, young people speculate in shoes". This also proves from the side that the popularity of domestic shoe speculation is already phenomenal. The scale of the global sports shoes and apparel market is constantly expanding, which also promotes the expansion of the secondary sneaker trading market. Data source: iiMedia Research