Helps you prioritize content spend closer to conversion. Featured Related Content: Why You Shouldn’t Ignore Search Intent Optimization 3. Search Type How does your target audience search for content? This can have a huge impact on the format and even the information to contain.
Content that how your target audience searches for affects the format of your content. to Tweet For example, if you find that 85% of your blog traffic finds your industry mailing list from mobile devices, then you should seriously prioritize delivering a premium mobile page experience.
The impact of ranking contributors such as page speed, external links, technical elements, and page factors varies by industry: For example, if you work in the financial industry, external links are most important to your content's ranking and placement in search results.