Ever since Bill Gates was (arguably) the first to popularize the phrase "Content is King" in a 1996 essay, the phrase has been pestered to the Phone Number List point of vexation, but it still rings true - maybe today more than ever. Over the past six or seven years, the level of distribution that business owners and subject matter experts have been able to achieve with their content has gone from local to global. But how do you actually get value for the time and money invested in content marketing? It's a nebulous concept for most business owners. Content marketers will tell you.

It's a long game...you may not see results for 12-18 months." I am here to tell you that he is lazy, and possibly dishonest. When you're a results-driven business leader, that kind of talk always sounds a bit strange and probably makes your spider senses tingle. Made; Monetizing your content is possible in well under 12-18 months. Concrete example, I published an article on Smart Insights: "The Phone Number List 3 takeaways that really matter... from Facebook F8, 2018"in May, and three weeks later, we made a deal because a business owner read my article and contacted my agency.

It was not by chance. It's because I've taken a strategic, ROI-based approach to creating and distributing my content. These are the exact steps I took to see ROI in 3 weeks, not 18 months. Content Marketing Strategy Guide Download our Premium Resource – Content Marketing Strategy Guide Create a structured plan to reach and convert more using the Phone Number List power of online content. Access the content marketing strategy guide Create quality content that has tangible value If you want to monetize your content, you need to treat it like a product. Sure, you might have an idea that you think is great, but does it solve a problem for your readers? If not, your content is as useful as trash in the 99-cent bin headed to an incinerator. I read so many articles and I was like, “Yeah, so what? How does this help me at all?