When the pandemic hit in 2020, global retail sales took a hit. Even though more people were shopping online than ever before, they were generally spending less. And retail experts expect this to impact customers' long-term spending habits due to the added uncertainty around people's livelihoods. As a result, many businesses have to change their entire marketing strategy, even for the holiday season. Offering discounts is no longer enough. So the industry leads question is, how can you create a holiday marketing strategy that reliably drives sales? This article will teach you all about holiday marketing and walk you through how to create a successful holiday marketing strategy in 2022 using activecampaign.

We'll add some holiday marketing ideas for good measure! Guide to industry leads holiday marketing in 2022 what is holiday marketing? Why is holiday marketing important? When to start marketing during the holidays? How to create a holiday marketing strategy concrete holiday marketing examples use activecampaign for your vacation marketing strategy what is holiday marketing? Holiday marketing is all about adapting your marketing activity to the upcoming holiday season. It usually includes specific sales and promotions before, during and after the holiday season. Companies promote these discounts through a holiday campaign, using paid advertisements, email marketing, social media, or even television.

The goal is to win a share of the year-end shopping spree. Take the example of black friday. Every year, retailers offer huge discounts on products online and industry leads in-store. By running these campaigns during holiday periods, businesses hope to increase engagement with existing customers, increase brand awareness, and increase revenue. Why is holiday marketing important? Holiday marketing is important because it's the best time for customers to make more sales. Plus, with your customers in mind to receive your marketing message differently than they would at any other time of the year, you can also increase brand awareness and customer loyalty. Of course, holiday marketing takes a lot of work.