In recent years, "growth hacking" and "user growth" are two very popular concepts. Especially with the gradual disappearance of mobile Internet traffic dividends, more and more companies and brands have begun to pay more attention to Whatsapp Database user growth and recruit specialized users. Growth players, set up user growth teams. Whatsapp Database Although ordinary practitioners in products, markets, operations, etc., to the founders, executives, and investors of enterprises, all say "growth",
In fact, many people's perception of "user growth" still belongs to "growth". Seeing flowers in the fog", even in a big company like Tencent, not everyone can understand the work of the user growth team and distinguish which are the Whatsapp Database core functions of the product and which are the user growth functions. Recently, I read "I Do User Whatsapp Database Growth on the Front Line" written by Yang Hanqing, a user growth professional manager from Amazon, Didi, Baidu Tieba, ofo, and Shell. Understanding and cognition,
In the process of reading, I also began to inventory and split the work content of product operation that I have done, so as to more effectively Whatsapp Database formulate goals based on "core product functions" and "user growth functions". Therefore, through this article, I hope to extract some key points about "user growth", and to further Whatsapp Database understand and discuss with other students. 1. What is "user growth"? Yang Hanqing's definition of "user growth" is: starting from the beginning and using all resources to allow more users to use core product functions more frequently.