Shane Black described his take on the film as not being "two men in iron suits fighting each other," and more like a "Tom Clancy thriller", with Iron Man fighting real-world type villains. Drew Pearce added that they would avoid magic and space, with Iron Man 3 being "a techno-thriller set in a more real world than even The Avengers". The duo spent some time discussing themes and images and ideas before starting the script. While writing, the focus was to avoid scenes of pure exposition, making every moment propel other narrative points forward. Some elements from the comics were used even if in different connotations, such as making Rhodes wear Norman Osborn's Iron Patriot armor and naming some characters with names from unrelated people in the Marvel Universe, such as Eric Savin and Jack Taggart.
In September 2011, Marvel Studios reached an agreement to shoot the film primarily out of EUE/Screen Gems Studios in Wilmington, North Carolina. Michigan was also in contention to land the production, but the Michigan Film Office could not match North Carolina's tax incentives. In April 2012, Ben Kingsley entered into negotiations to play a villain in Iron Man 3, a part which Anthony Mackie, who would later portray Sam Wilson in the MCU, also auditioned for. The following week, producer Kevin Feige revealed that Iron Man 3 would begin shooting in North Carolina "in five weeks," and said that it "is a full-on Tony Stark-centric movie ... very much inspired by the first half of Iron Man ... [H]e's stripped of everything, he's backed up against a wall, and he's gotta use his intelligence to get out of it. He can't call Thor, he can't call Cap, he can't call Nick Fury, and he can't look for the Helicarrier in the sky." A few days later, The Walt Disney Company China, Marvel Studios, and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney.
Iron Man 3 was released by Walt Disney Studios Home Entertainment in digital download form on September 3, 2013. This was followed by the film's release on Blu-ray, 3D Blu-ray, DVD, digital copy, and on demand on September 24, 2013. The home video release includes a Marvel One-Shot short film titled Agent Carter starring Hayley Atwell as Peggy Carter from Captain America: The First Avenger. It debuted atop the DVD and Blu-ray charts in the United States, and second in the rental charts behind World War Z. Iron Man 3 has earned more than $82 million in home media sales in the U.S.
In an early review by the trade magazine The Hollywood Reporter, Todd McCarthy said that, "After nearly crashing and burning on his last solo flight in 2010, Iron Man returns refreshed and ready for action in this spirited third installment ... [that] benefits immeasurably from the irreverent quicksilver humor of co-writer and director Shane Black. Calling the film "darker and more serious than its predecessors," Kenneth Turan of the Los Angeles Times credited Black for "chang[ing] this billion-dollar-plus franchise's tone for the better while keeping the same actor as Tony Stark. ... There is quite a bit of Black's trademark attitude and humor here as well, things like a throwaway reference to the sci-fi classic Westworld and a goofy character who has Tony Stark's likeness tattooed on his forearm. Black and company throw all kinds of stuff at the audience, and though it doesn't all work, a lot of it does and the attempt to be different and create unguessable twists is always appreciated." Rafer Guzman of Newsday characterized Iron Man as "the anti-Batman, all zip and zingers. He's also, suddenly, rather family-friendly. Some of the movie's best moments are shared by Stark and latchkey kid Harley (Ty Simpkins), who mock their budding father-son relationship while acting it out." Psychology Today concluded that the film presented an accurate portrayal of Tony Stark's posttraumatic stress disorder symptoms. Michael Arbeiter of Hollywood.com praised the film as "Marvel's First True Action-Comedy", commenting that "Tony's camaraderie with preteen tech geek Harley Keener is one gigantic superhero/'90s-kid-sidekick laugh riot (the friggin' kid's name is Harley Keener ... is there anything more '90s-kid-sidekick-sounding than that?!)."
In March 2013, Black stated that Downey's original contract with Marvel Studios, which expired after the release of Iron Man 3, might be extended in order for the actor to appear in a second Avengers film and at least one more Iron Man film. He said: "There has been a lot of discussion about it: 'Is this the last Iron Man for Robert [Downey, Jr.]?' Something tells me that it will not be the case, and [he] will be seen in a fourth, or fifth." In April 2013, Cheadle stated that Iron Man 3 could be the final film in the series, saying, "The door is always left open in these kinds of movies especially when they do as well as they have done. I know there was talk of making sure we did this one right, and if it worked it could be the last one. There's room for more to be done with these characters. We're getting to a sweet spot with Tony and Rhodey, anyway." In September 2014, in regards to a fourth film, Downey said, "There isn't one in the pipe ... No, there's no plan for a fourth Iron Man." In April 2016, Downey stated that he was open to reprising his role in a potential fourth Iron Man film. After the death of Tony Stark in Avengers: Endgame (2019), co-screenwriter Stephen McFeely said, "You would've already had Iron Man 4 if it was any other studio", remarking that it was a bold move by Marvel to kill off the character. In January 2020, when asked if he would reprise the role of Iron Man, Downey noted, "Yeah, anything could happen... As far as I'm concerned, I hung up my guns and I'm good to let it go... It's hard to project."
While Hollywood films have a less than 10% share of the Indian box office, iconic franchise movies such as Spider-Man and Batman have gained a foothold outside the metro cities as they are increasingly being dubbed into regional languages, trade experts said.
While the primary objective of movie merchandising is both revenue growth and to popularize the franchise, I believe that merchandising helps keep a brand alive much beyond its theatrical release," said Jiggy George, founder and CEO of Dream Theatre Pvt. Ltd, a company that has the merchandising and licensing rights to the movie properties of studios such as DreamWorks and also represents brands such as Angry Birds, Warner Bros, WWE and PowerRangers.
So, in case of a superhero film, merchandise combined with rollouts of home video, satellite playouts etc., keep the brand resonant until the next movie of the franchise hits the screens," George said.
A huge reason for the increasing acceptance of Hollywood content in India is the new generation of 15-24 audiences who have grown up in an age of 24x7 satellite television and the Internet, giving them direct and immediate access to a wide array of content from around the world, thus broadening the taste for content that is not local," said Siddharth Roy Kapur, managing director, studios, Disney UTV. The movie is being distributed in India by UTV Motion Pictures, which is owned by Disney.
Shane Black was set to direct the screenplay by himself and Drew Pearce, which will be based on the "Extremis" story arc by Warren Ellis. Jon Favreau, who directed the first two films, serves as executive producer along with Kevin Feige. Robert Downey, Jr. reprises his role as Tony Stark, with Gwyneth Paltrow and Don Cheadle reprising their roles as Pepper Potts and James Rhodes respectively. Robert also wanted Pepper Potts to do more in this movie.
In September 2011, Marvel Studios reached an agreement to shoot the film primarily out of EUE/Screen Gems Studios in Wilmington, North Carolina. Michigan was also in contention to land the production, but the Michigan Film Office could not match North Carolina's tax incentives. In April 2012, Ben Kingsley entered into negotiations to play a villain in Iron Man 3. The film's fake working title was revealed to be Caged Heat, and Marvel Studios worked with the Tona B. Dahlquist Casting company to hire extras in the North Carolina area. The following week, producer Kevin Feige revealed that Iron Man 3 would begin shooting in North Carolina "in five weeks," and said that it "is a full-on Tony Stark-centric movie... very much inspired by the first half of Iron Man ... [H]e's stripped of everything, he's backed up against a wall, and he's gotta use his intelligence to get out of it. He can't call Thor, he can't call Cap, he can't call Nick Fury, and he can't look for the Helicarrier in the sky." A few days later, 'The Walt Disney Company China, Marvel Studios and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney.
The storyline of the game continues on from the Iron Man 3 storyline, but some parts change in the course of the storyline, thus indicating that the story of the game does not have much relation as to what happens after the movie. Implyoig that the story of this game os soft canon, and does not continue after the storyline after the events of Iron Man 3. The true storyline will only be continued during The Avengers: Age of Ultron storyline.
MCU's release order begins with Iron Man, which dropped out of the sky in May of 2008. Though its box office success didn't match the heights of the precursory Spider-Man franchise, it still made an impact. Finishing its run at a cool $585.2 million, Iron Man became the eighth highest-grossing movie of the year, falling short of its superhero peers: The Dark Knight and Hancock. 2b1af7f3a8