Take your solution to the next level and offer team members incentives to recruit customers to participate in case studies. This can be effective, especially if you're struggling to get case studies due to a lack of suggestions or cooperation from other teams in your company. The downside to this method is that it is a bandaging approach. Encouraging employees with money might solve your problem in the short term, but it could be costly in the long run. It could also encourage below-average submissions. So, create a short-term incentive plan and communicate your long-term approach to everyone in your organization. Use the short-term time to gain support from relevant department heads to motivate their teams to deliver happy – and willing – customers.
Provide value to customers doing the case studies (and explain to them) Case studies are often inherently valuable to a client. Explain how your customers will benefit from their participation. Tell how you will link to their website, describe their positive social Illustrator Art Work media results, and advertise to them via email. For video case studies, suggest they use the B-roll in their own promotional material. It's win-win. Explain the value of a casestudy for your participating client, says @SashaLaferte. Click to tweet Find alternatives if customer policies restrict or prohibit case studies Company policies that restrict or prohibit certain customers from participating in case studies are a major barrier.
Sometimes you can get customers who have restrictive policies to accept a case study that doesn't identify the company by name. Although it doesn't have as much impact as having a brand name, it can show potential customers how your product works for similar businesses. And you always benefit from a positive testimonial.