"Users" in different fields and angles have different meanings. In the communication at work, it is very important to clarify what the user is talking about on the demand side. At work, sometimes, everyone will say "this is the user's demand", but the actual meaning bulk sms service behind it may be very different. For example, the boss says to add a feature because he needs it to solve a problem. But the target users of this software are not users like the boss. In other words, the boss is not a "user", but a stakeholder. 01 What is a user? Users, as the name suggests, are "people who use products or bulk sms service enjoy services to meet their own needs." Of course, this is only the most basic definition. If it is in different fields or from different angles, there will be different interpretations.
From the perspective of product and demand According to Teacher Yu Jun's definition, the "user" from the demand perspective is "the demand set in a certain bulk sms service scenario". How to understand it? For example, a lot of people use WeChat and Mobike. For Mobike, these natural persons (such as ), if they leave the demand scenario of "riding shared bicycles", they are not Mobike users. , in turn may be a WeChat user, at this time, he may be using WeChat to flirt with a girl. Therefore, the "users" here are not real people such as Da Huang and Xiao Li, but a summary of "Xiao Li bulk sms service when riding a shared bicycle", "Da Huang when riding a shared bicycle" and so on. Users in the "product and demand perspective" will change their nature according to different stages.
For example, in the stage of envisioning a product concept, you may find that a certain group of people around you have certain needs. At this time, the "users" (or "envisioned users") are abstract groups. For example, you find that a "teacher in the education bulk sms service and training industry" needs a live broadcast tool to teach when he is in class. After you initially confirm the product concept, you start to do user research to obtain more specific needs. At this time, the "users" are specific people. You go to interview users, discover user stories, and obtain user needs. Then bulk sms service you filter and sort out user needs and define typical users. At this time, "users" are "abstract groups", which are a group of roles with the same characteristics,