Three tips for success on Reddit: Reach Reddit users: Many marketers assume their audience isn't on Reddit, but the average age is 35, median income is nearly $68,000, and 78% have a college education. Stay engaged: Even after the campaign ends, go back and answer questions. Design Campaigns for Reddit: Connects users to your brand by using self-posting and engaging during and after the campaign. Don't just post and leave. You can see Brent's slides below. Brent Csutoras from Search Engine Journal Surviving the Research Plateau: Jordan Koene Next, Jordan Koene from Searchmetrics. His talk focused on what he calls the search plateau, which are long periods of stagnation in your numbers after a big spike.
According to Jordan, healthy growth should look like a mountain range going up and to the right. If you've hit a plateau, you image masking service really need to dig deeper into your data to figure out where your problems are. Advertising Continue reading below Here are three ways to crack your research plateau. Ignite Your Content Don't just create content and let it die. To stay relevant, be sure to keep your content up to date – and remember to make changes all the time. Jordan gave an example of the CDC's Zika virus website, which they update (almost daily) with new information. Also, don't be afraid to remove dead content – think about the cost of preserving and hosting that outdated or unnecessary content.
Expand your reach To expand your reach, you need to be creative and think about what consumers want or need. A great example Jordan gave here was a nifty “how to build a fort” section on Wayfair's sofa category page. Since most people who visit the category page are early in the buying cycle, this type of content is a great way to engage your audience and expand the top of your funnel. Jordan says we should focus on creating “search moments”-driven content, which allows users to learn more about your product without overselling yourself. Advertising Continue reading below Recycle Good SEO Habits As always, you need to remember good SEO habits.