I mention three of their differences and draw your conclusions: In videoconferences the number of participants is much lower than in webinars, which means that with the latter you can reach a massive audience of up to one hundred people and with phone database the former the number is smaller, not allowing you to reach more than twenty-five people. The webinars are totally interactive since they not only allow you to interact with the participants in real time, as videoconferences also do, but you can also exchange files of different formats, send attachments and downloadable files.

Webinars facilitate control over the audience, becoming a powerful tool for training and virtual events. 4. Why webinars are useful for a content strategy Content marketing is invigorated and gains strength through webinars as a strategy to broaden its scope of action, this happens by building a brand that solidifies in the minds of consumers by providing them with valuable knowledge. It's just that today's business leaders using this teaching practice called webinars have loyal followers who surrender to knowledge, a tactic that helps build brand loyalty. Professional relationships rise to their highest level with the use of these online classes,

establishing a relationship of knowledge, which is accentuated through emails, allowing you to permanently send content to your clients. conclusion As a digital marketing consultant , I can assure you that if you want to promote your products or services, you will not find a better ally to do so than through webinars. The universe of online advertising is in constant movement and the most recent progress in this regard is found using webinars as a tool to impose your brand on the market, through valuable content . Massify your reach and minimize your investment, in short, an excellent ally for digital marketing.