As you reach out to a digital marketing agency’s sales team, make sure that you are receiving clear, concise answers to your questions regarding pricing, team size, the scope of work, etc.
It’s important to enter your initial meeting with Cork Kids Bicycle Shop clear expectations and relevant questions.
It’s important to understand how they work internally as an agency, what the process of onboarding is like for them, and how your business would fit into their company culture.
Think about this aspect like dating; when you’re looking at the dating pool, you are most likely to choose a potential suitor that is forthcoming, transparent, and like-minded to you. When choosing a digital marketing agency, you need to play the same game.
No one wants to jump through a bunch of hoops or be given the runaround when connecting with multiple potential digital marketing agency partners, so pay attention to who gives you the most beneficial information, is upfront, and outlines the most need-to-know aspects of running a campaign with them from A-Z.
3. Numbers Don’t Lie
I love the saying, “Numbers don’t lie” because of its truth and simplicity.
Ultimately, how will your potential new digital marketing agency be able to prove its value and transparency?
Clue: by having the most accurate and digestible data. The agency you will most likely want to partner with will be at the forefront of the newest technologies in digital marketing and be utilizing the best practice tools for their clients in all aspects – especially when it comes to reporting.
Most businesses bring on a digital marketing agency partner when they are looking to scale or target particular elements within their business.