In summary, the electoral political cleavage was positioned Job Function Email List between the –a priori– two great ideological tendencies of the country in correísmo vs. anticorreismo, a polarization that benefited both tendencies. without polarization In this context, of the fourteen Job Function Email List presidential binomials that accompanied the two main political tendencies in dispute, there were Job Function Email List two that were capable of imposing alternative cleavages. On the one hand, the liberal social candidacy of Xavier Hervas at the head of the Democratic Left (ID) a party that had been plummeting for years; and on the other the political.
Arm of the indigenous movement, the Pachakutik movement, with Yaku Pérez, an environmental activist and former prefect of Azuay, as a candidate. While Hervas, a young agribusiness entrepreneur, positioned himself as the outsider candidate in this race, representing "the new" with a very creative and casual communication strategy that managed to connect with targets of urban youth Job Function Email List and enlightened middle-class sectors, Pérez capitalized on the accumulated the mobilizations of October 2019 – an episode of social struggle brutally repressed by the State security apparatus – and the Job Function Email List defense of Pachamama, added to the rejection of Correismo in various Andean areas, through its opposition to extractive policies and the defense of water . With this, the indigenous candidate also Job Function Email List tuned in with youth sectors, in this case with.
Environmental sensitivity, and with marginal urban Job Function Email List sectors that mobilized especially in Quito together with the indigenous sectors . " Yaku es pueblo " was the archetype built around the figure of the indigenous referent during the campaign. These alternative Job Function Email List strategies gradually permeated Ecuadorian society and generated a sustained and silent growth of support for these new leaderships. All this while a "banker of Opus Dei and of the bank holiday [of 1999]" like Job Function Email List Guillermo Lasso disputed the contest on a higher plane with Andrés Arauz, the "candidate of Chavista Bolivarianism supported by Colombian terrorist groups such as the FARC [Revolutionary.