Consultants typically work directly with your email list company 's customers to help them use your service in the most impactful way. Like an affiliate, a consultant can also earn a commission for promoting your business. They can also help promote your business by:be an expert resource to whom you can refer your clients guest content creation - you get good content, consultants get good recognitionorganize events to educate your customers here is an example of how a consultant can write useful content on your site. This is one of the 3 automations recommended by a consultant to see roi in 24 hours. Read the full article here. There are 4 types of channel marketing relationships - all of which can include resellers, affiliates, consultants, distributors, and other types of partners. They are:from manufacturer to customer: the manufacturer creates the products and sells them directly to the consumer. It is profitable and profitable for both parties. Reach consumers email list directly from the manufacturer. It's like a baker selling pastries directly to consumers. From manufacturer to retailer to customer: the manufacturer creates goods and sells them to a retailer, who then resells them to a customer, like clothes in a retail store. From manufacturer to wholesaler to customer: a manufacturer creates goods and sells them to a wholesaler who sells them at a discount to customers - like good old costco. Manufacturer to distributor to reseller to customer: a email list manufacturer creates products that a distributor brings to like-minded businesses. Resellers then buy from these companies and sell to customers with their own products. It's like a laptop company partnering with a distributor to expand the reach of their product, and then resellers who buy those laptops and sell them to customers along with a printer or a wi-fi plan. How do you develop a channel marketing partnership? Identify potential channel partners. This involves careful analysis of the product they sell and the markets in which they sell. The analysis should be in-depth, technical and compare market data to find the right partner (see also analytical marketing). Pitch. What would you like to hear from a potential partner?