Forget your product for a moment, your goal is to be useful. By doing so, your audience will see your brand as a benchmark in the marketplace: a solid, trustworthy brand that knows the answers to their needs give compelling reasons to consider making a purchase is the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online. When you provide information to your customers, it is normal to mention some possible solutions, but not specific products! More like generic solutions, explaining why some are better than other new products in a compelling way to phone number list video would put the customer in the spotlight, enticing people to watch it while mentioning the features and benefits of your offering reason is simple if you know who you are writing for, you will know what they are looking for. The most common way to research customers is to use a buyer persona a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products. Just because you have to stop selling for a while doesn't mean you can't use branded content. For example, you can use your brand colors in your video's palette, include your logo at the top of the video, and an animated version of it at the beginning and end to learn more about a product or find a solution than read a text about it. we weren't talking about listing the benefits of your offerings - we were referring to a good story that the customer can relate to. we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.