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Jul 30, 2022
In Welcome to the Forum
More than 3.5 million blog posts are published every day. If you want to compete, you have to stand out. Differentiate yourself by tackling your chosen topic from a unique angle. Here’s an example. Procrastination is not a new topic. Yet Tim Urban’s post on procrastination is one of the most popular on his site (or perhaps even the internet). Why? It’s because he tackled it from an angle that no one has seen before. Rather than a self-help rant about the perils of procrastination, he decided to explain why it happens using cute illustrations: the Instant Gratification Monkey, Panic Monster, etc. Drawing of inside of procrastinator's brain. Rational Decision-maker Man is "driving" the brain. Instant Gratification Monkey standing nearby While there are no surefire ways to come up with “angles,” here are a few mental models you can consider: Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Personal experience – Tried doing something before? Tell them about your experience and your lessons learned. We did that with our post on email outreach and SEO certifications. Authority – Are you an expert in the field who can offer unique insights? Then don’t shy away from it. Alternatively, if you’re not an expert, can you interview one? We did that with our post on Google penalties. Crowdsource – Get the opinions of a few experts, like what we did in our SEO job description post. Data – Give evidence and numbers behind popular claims in your niche. See our studies on reciprocal link building and blog post length. Contrarian – What happens if you do the opposite of what others did? 5. Establish credibility Don’t expect people to believe you right from the get-go. Tell them why they should believe you. Why you of all people? Are you an expert in the industry? Do you have the credentials to prove it? Can people vouch for you? Do you have data or evidence backing up your claims? Have you done the thing you said before? Did you experience or try it? As you can see, most of the questions relate to your angle. The angle you choose for your topic will help to establish the credibility you need. But don’t stop there. Tell them. Scroll back up to the introduction of this post. I told you we have tons of experience creating and publishing content—hundreds of them, in fact.
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