When I start working with new clients, the first things I want to look at are crawling and indexing. Generally, if you have a problem here, it will be a problem worth fixing before you move Industry Email List on and do something else. And solving these problems can absolutely lead to big wins. This is from a technical audit I did recently, taken from the client's Google Search Console account: Indexing gap They have a huge indexing gap - and not just on old pages. These Industry Email List are product pages that are not indexed. Determining exactly why this was happening was non-trivial and certainly not covered by 'best practice' guidelines. If and when these product pages get indexed, it should be a massive win for the customer. Here's another example, not a customer this time, but a user of our software who had worked on indexing their product pages and was using the Profiler URL Indexing Checker to confirm. Index status In the client's own words: I have 5800 pages in total, Industry Email List and 6 months ago only 1400 of them were indexed! Now I'm indexed up to 5100, and I'm working on the Industry Email List rest. Our organic traffic is up 65% and orders are up 40%! Neil Rader, that's not a big win, I don't know what is. Here's a bigger one: Nick Eubanks published a case study last year, “How we used technical SEO to grow our website traffic to over 1,000,000 visits per month.” (The title says it all, doesn't it?) This is the impact they have seen from technical SEO improvements: YourListen I'll let Nick explain how they did it: Without analyzing the site's log files, we Industry Email List wouldn't have identified the code that was causing Googlebot to crash, abruptly halted the site's crawl budget, and engineered a solution to fix the site's low average daily crawl rate. It was this technical analysis that led us to start testing the size of sitemaps and fixing global elements in the site header that Industry Email List optimized the overall crawling and indexing rate of sites. Nick Eubanks By the way, I'm not trying to pretend that technical SEO should exist in a silo. It's pretty obvious that you can reap the greatest rewards when technical