When participating in the Digital Life Design (DLD) , Evan Spiegel was asked about the short video app of Chinese origin and his response was forceful: “I love TikTok; I am a great fan". He was then asked about how TikTok could grow faster and bigger than Instagram. "I think it's certainly possible because this talent-based content is often more interesting than status-based content," she replied. t is not the first time that Evan Spiegel has spoken about the potential of TikTok. During the conference with analysts on the occasion of the c level email list quarterly report released last October, the executive was asked if he considered that the Chinese app "is it a friend or an enemy?"

He may not even be 30 years old, but Evan Spiegel must be considered a major figure in the world of business and technolog And, it is that not only the c level email list CEO and co-founder of Snapchat , one of the most popular social apps in recent years, but also because this company is in the process of consolidating itself in a solid advertising business and is already listed on the stock market of New York. There has been talk for some time now that the dizzying growth of TikTok should be taken very seriously by the major social apps in the West, AKA Facebook and co. Well, at the time Mark Zuckerberg underestimated - in some leaked audio last year - the power of the Chinese app.

Pointing out that "TikTok is almost like the Explorer tab of Instagram". The reality is that you cannot be more than wrong because the dynamics and content format are very different from one platform to another, while users also seem to c level email list have different interests. This has been more than demonstrated in recent weeks, on the one hand Instagram begins to give less relevance to IGTV , while in the social network the users who compete in their profiles are multiplying more and more videos recorded and shared on TikTok. The situation seems that it will not improve and the CEO of Snapchat starts to know what the future will be.